Client: De Beers - Building Forever
Details: We created a De Beers campaign about the diamond producer’s corporate social responsibility efforts that tied their famous slogan “A diamond is forever” to the earth. Unfortunately, they didn’t have the budget to make a manifesto film, so we decided to make one anyway.
Print ads included the headlines “If a diamond is forever, our conscience should be too” and “When it’s billions of years in the making, you can’t just make another one.”
Details: We created a De Beers campaign about the diamond producer’s corporate social responsibility efforts that tied their famous slogan “A diamond is forever” to the earth. Unfortunately, they didn’t have the budget to make a manifesto film, so we decided to make one anyway.
Print ads included the headlines “If a diamond is forever, our conscience should be too” and “When it’s billions of years in the making, you can’t just make another one.”
The squad:
(CW) William Sidnam, (AD) Charlotte Faurisson.