Client: Fred - Live the Joie de Vivre.
Details: We pitched for Fred, an LVMH jewellery brand with a special relationship with the French Riviera. We didn’t win. Sadly. But I liked the work we would have made for them in a parallel universe.
Our pitch celebrated the joie de vivre of the French Riviera. We wanted to highlight the sunny, carefree attitude of those lucky enough to live along the Riviera, which inspired many of Fred’s most iconic pieces of jewelry. Our campaign included a film, prints and social posts with headlines like “To sail or not to sail – you already know the answer” and “To live is to lose yourself in love.”
Details: We pitched for Fred, an LVMH jewellery brand with a special relationship with the French Riviera. We didn’t win. Sadly. But I liked the work we would have made for them in a parallel universe.
Our pitch celebrated the joie de vivre of the French Riviera. We wanted to highlight the sunny, carefree attitude of those lucky enough to live along the Riviera, which inspired many of Fred’s most iconic pieces of jewelry. Our campaign included a film, prints and social posts with headlines like “To sail or not to sail – you already know the answer” and “To live is to lose yourself in love.”
The squad:
(CW) William Sidnam, (AD) Charlotte Faurisson.