Client: Google - Life is the greatest search
Work: TV / Print / Social Media
Location: France
Date: 2021
Details: Google had a problem.
Despite being the undisputed leader of the search engine market in France (and everywhere else),
they felt they were widely used but not widely loved.
So, to help make French people fall in love with Google again, we created a campaign called
“La vie est la plus belle des recherches” (“Life is the greatest search”).
The idea?
That while Google can give you the answers to hundreds of questions, some answers can only be found in life.
After winning the pitch for Google France, we created a series of 8 films and 10 prints featuring the kinds of questions that French people google every day, but also more subjective questions that no search engine could ever answer.
Work: TV / Print / Social Media
Location: France
Date: 2021
Details: Google had a problem.
Despite being the undisputed leader of the search engine market in France (and everywhere else),
they felt they were widely used but not widely loved.
So, to help make French people fall in love with Google again, we created a campaign called
“La vie est la plus belle des recherches” (“Life is the greatest search”).
The idea?
That while Google can give you the answers to hundreds of questions, some answers can only be found in life.
After winning the pitch for Google France, we created a series of 8 films and 10 prints featuring the kinds of questions that French people google every day, but also more subjective questions that no search engine could ever answer.
The squad:
(ECD) Alexander Kalchev, (CW) Lucie Guidon & William Sidnam, (AD) Mathieu Massé & Charlotte Faurisson, (AM) Alban Callet, Louise Guyon, Agnès Wong-Chung, (prod) Fabien Donnay, Isabelle Royer, (music) Marine Cremer, Alexandre Vicart, Cédric Boit, Clément Reynaud, (planner) Odile Song, (print) Jocya Mallet, Christine Garcia, (NB) Delphes Kieffer, Nicolas Daveux & Laure Chevalier, (DDB) Sophie Toque & Virginie Fruchard.
📸 Maud Chalard
🎥 Yael Langmann
🎵 Yuksek
Production: Cream Paris
Local: ShotinMars