Client: Honda - Africa Twin
Work: Print / Social Media
Location: France
Date: 2020
Details: Considered one of the jewels of the Honda Moto range, we decided to highlight the design and the attention to detail of the new model of the Africa Twin by borrowing the codes of luxury and technology. Like a smartphone, a watch or a computer shown in their smallest details, the Africa Twin is sublimated but after an excursion, a trip, a ride.
The campaign is brutal, true and committed because 'No toys were made to stay in a blister' as one of the visuals says or 'Made to be at the wrong place at the wrong time' really sets the tone for a communication that is always at odds with the stereotypes of the two-wheel market.
Awards:
🥉 Grand Prix Stratégies 2021 / Automobile
Work: Print / Social Media
Location: France
Date: 2020
Details: Considered one of the jewels of the Honda Moto range, we decided to highlight the design and the attention to detail of the new model of the Africa Twin by borrowing the codes of luxury and technology. Like a smartphone, a watch or a computer shown in their smallest details, the Africa Twin is sublimated but after an excursion, a trip, a ride.
The campaign is brutal, true and committed because 'No toys were made to stay in a blister' as one of the visuals says or 'Made to be at the wrong place at the wrong time' really sets the tone for a communication that is always at odds with the stereotypes of the two-wheel market.
Awards:
🥉 Grand Prix Stratégies 2021 / Automobile
The squad:
(ECD) Alexander Kalchev, (CD) Alexis Benbehe & Pierre Mathonat, (CW) Nicolas Denis, Mathieu Massé, Patrice Dumas, Charlotte Faurisson, (AD) Nicolas Denis, Mathieu Massé, Charlotte Faurisson, (AM) Vincent Léorat, Arthur Piaulet, Victor Roger, Tom Salvan, (planner) C-H Galbois, (PP) Corinne Vulliez, (DDB) Sophie Toque & Virginie Fruchard.
📸 Julien Bon