Client: Piper-Heidsieck - Twist the script
Work: Print / Colossal Media / Social Media
Location: Worldwide
Date: 2024
Details: "Twist the Script" celebrates the exhilaration of breaking the rules and taking unexpected turns. It embodies the audacious spirit of Piper-Heidsieck, a champagne house that refuses to follow conventions. With a focus on bold moments where the brand has veered off-script, the campaign captures Piper-Heidsieck's rebellious essence.
We created five cinematic visuals: from Jean Suarez d'Aulan, the daring pilot and Resistance hero, to Marilyn Monroe forging her own path, to astronauts toasting their spacewalk, and bootleggers defying Prohibition. The final image reveals the imaginary film set where this bold narrative unfolds.
The headlines? Clever mantras that reimagine familiar idioms, inspiring Piper drinkers to live boldly. After all, for the enfant terrible of champagne, following the script was never an option.
Partnering with Miles Aldridge, whose cinematic, almost movie-still visuals, perfectly match Piper-Heidsieck's Hollywood ties and rebellious nature, we brought a fresh, audacious twist to the campaign.
Work: Print / Colossal Media / Social Media
Location: Worldwide
Date: 2024
Details: "Twist the Script" celebrates the exhilaration of breaking the rules and taking unexpected turns. It embodies the audacious spirit of Piper-Heidsieck, a champagne house that refuses to follow conventions. With a focus on bold moments where the brand has veered off-script, the campaign captures Piper-Heidsieck's rebellious essence.
We created five cinematic visuals: from Jean Suarez d'Aulan, the daring pilot and Resistance hero, to Marilyn Monroe forging her own path, to astronauts toasting their spacewalk, and bootleggers defying Prohibition. The final image reveals the imaginary film set where this bold narrative unfolds.
The headlines? Clever mantras that reimagine familiar idioms, inspiring Piper drinkers to live boldly. After all, for the enfant terrible of champagne, following the script was never an option.
Partnering with Miles Aldridge, whose cinematic, almost movie-still visuals, perfectly match Piper-Heidsieck's Hollywood ties and rebellious nature, we brought a fresh, audacious twist to the campaign.
The squad:
(ECD) Alexander Kalchev, (CD) Ondine Simon, (strat. planner) Tess Safar, (AD) Charlotte Faurisson & Pierre Junger, (Sr.CW) Fanny Molins, Benoit Oulhen, (CW) William Sidnam, (AM) Xavier Mendiola, Clémence Cocheton, Agathe Bicart-See, Louise Reymon, (TV Prod & AB) Quentin Moenne Loccoz, (Print prod) Laurent Daniel, Christine Retaux & Franck Vichot, (DDB) Sophie Toque & Virginie Fruchard.
(KVs team) 📸 Miles Aldridge, 💡 Ed Rutherford, 🚀 Trish Stephenson, 👠 Joy Sinanian & 💇 Sébastien Bascle
(Beauty shots) 📸 Mathilde Karrer
(ITW w/ Miles) 🎤 Jacqueline Gorter
(BTS team) 🎵 Louis Lacoste, 📹 Filip Knoll & 📸 Ivan Kassa
Production: Loveboat
Local: Comfort films